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In order to make its presence felt in the Indian market, 1win has initiated a strategic initiative of collaborating with celebrity personalities. Such individuals, who are specialists in their field, leverage their positions and massive followings to endorse the brand, increasing its visibility and appeal. By associating with such legendary figures, 1win is able to convey its message to a wider audience of people, encouraging new users to experience its gaming and betting website.
The company has selected a professional team of four renowned figures to promote the 1win India brand. They are:
This article will explore the success and influence of every 1win brand ambassador in India and give the reasons why they are an ideal fit for 1win's mission of reaching sports fans and the masses of India.
The 1win new ambassador India reveal in July 2025 from 1win Marketing Director Mikhail Danshin that boxing legend Saúl "Canelo" Álvarez had joined the family. Canelo himself tweeted to say he was honored to announce an official collaboration with the global entertainment brand.
This collaboration is a masterstroke in 1win's strategy for merging the world of leading sports and entertainment. The timing was impeccable, coinciding with the Mexican legend's second IBF title win on May 3. This tie does not only attract Indian boxing fans but also turns into an influential door opener to the extensive Latin American market.
For the uninitiated, Canelo Álvarez is among the best and most popular boxers of the modern era. His career began at a very young age of 15 in 2005. He had his first major world title (WBC) in 2011, beginning a career with astounding success. Today his fights are spectacle showdowns viewed by millions of 1win members from all over the world.
Outside the cricket field, Canelo is a shrewd businessman with a diverse portfolio of enterprises ranging from gas stations, eateries, to real estate ventures and fitness mobile apps. His involvement in only triumphant and ground-breaking projects gives his endorsement of 1win tremendous authenticity.
Australian cricket legend David Warner was designated as a brand ambassador of 1win in India in July 2024, following a prestigious tournament in the UAE. The news guaranteed that the illustrious cricketer will be highlighted prominently in 1win's advertising and marketing campaigns.
Warner has talked at large on how thrilled he was to take up the role, stating that he is happy to serve as an international ambassador for what he considers a leading and reputable business in the industry. The 1win India leadership has also echoed this enthusiasm, welcoming the addition of such a high-profile athlete onto their roster.
Gaining access to the soul of India's entertainment industry, ace actress Surbhi Jyoti was designated as a 1win brand ambassador in India 2025. A name that is familiar to every household across the country, Surbhi enjoys a ginormous digital following with over 10 million followers across her social media platforms.
Her collaboration enables 1win India to engage in a meaningful manner with a digitally-aware audience of men and women. Through her popularity, Surbhi Jyoti presents her fans to 1win's thrilling casino and sportsbook products, highlighting the site's trustworthiness and entertainment potential.
Another notable announcement was made in June 2025, with Elvish Yadav being revealed as a 1win brand ambassador in India new. An influencer with a massive following as a successful blogger and reality TV personality, Elvish's collaboration with 1win is a strategic move made to leverage his enormous popularity among India's youth. His onboarding allows the brand to promote its services to young, vibrant, and digitally born customers directly.
Elvish Yadav is a behemoth of India's digital space. His niche is to create humorous sketches and shorts that satirize and glorify the culture of Northern India and the lifestyle of its youth. His unique voice brings a new age user to 1win, namely those already comfortable with gambling and online entertainment on their computer and mobile devices. His content is a wonderful and realistic way to present the 1win platform.
The selection of the four celebrities herein reflects a well-thought-out and shrewd marketing strategy on the side of 1win. The partnerships with global sporting legends in the guise of Canelo Álvarez and David Warner are designed to create buzz among die-hard sports betting enthusiasts. The sportsmen impart a sense of credibility and excitement to the platform's sportsbook.
Concurrently, collaborations with cultural influencers like Surbhi Jyoti and Elvish Yadav cater to the wider Indian market. They create brand credibility, cultural appropriateness, and mainstream appeal. This dual approach has 1win catering to all segments of the market, ranging from the sports enthusiast to the part-time entertainment fan. While the face of the future ambassador remains in the dark, 1win's current lineup exudes an unambiguous vision for participative market engagement.